I started in magazines.

For nearly two decades I worked as a journalist, editor, and creative director at some of the most demanding consumer media brands in New York — Golf for Women, Fitness, Runner's World, all under the Condé Nast and Meredith umbrellas. I covered beats, directed contributors, produced shoots, and made technically specific subject matter — performance apparel, athletic culture, women's sport — compelling to audiences who didn't already speak the language. That's the skill that has defined everything I've done since: taking something complex and making it legible.

When the media landscape shifted, I didn't leave that instinct behind — I brought it into brand communications. I've spent the last decade building creative strategy, brand voice, and content infrastructure for menswear brands, luxury clients, and sports properties. I conceive campaigns, direct production, write the copy, and build the systems that make creative work consistent and scalable. Currently I'm leading brand and creative strategy at Nick Graham, with select work extending to Greg Norman Collection and Dunning Golf — including work at the frontier of AI-generated imagery.

I'm also a poet. I mention it because it's not separate from the work — it's where the editorial instinct comes from.