I’m guided by one principle: yes, and. 

It’s borrowed from improv — and no, I’m not an improv actor or a comedienne, though laughter is non-negotiable on every project I run. Yes to the idea, and let’s push it further. Yes to the budget we have, and here’s what it can actually do. Yes to the brand’s voice, and here’s where culture is heading so it doesn’t get left behind.

I’ve been doing this for over fifteen years — in the magazine world at Condé Nast and Meredith, and now leading brand and creative strategy for menswear and lifestyle brands. My job, at its core, is translation. I connect brands with where fashion and culture are moving, and I help them adapt it to their own vernacular. Not a trend chase. A conversation. 

I started as a journalist, which is why I write my own copy, direct my own shoots, and trust the story above everything. I’m also a poet — I mention it because it’s not separate from the work. It’s where the instinct comes from.