A Journey With Nick Graham

Nick Graham — A Journey and an Evolution. Nick Graham has been my passion project for the last three years — the brand where I serve as creative director, stylist, social media manager, and content creator, and often photographer and videographer too. The brand has a real personality: wit, curiosity, men who actually live interesting lives. My job is making that personality visible — from concept through the feed. The minimal budget isn’t a constraint. It keeps me nimble, always exploring — and it forces the thing I believe in most: story over production.

The work featured here was shot in Greece — part of an ongoing journey that has taken the brand from Greece to Paris to New York, built around real men with real stories. Among them: an Olympic water polo athlete in his 70s who still competes in triathlons. This is the true editorial trend of our time: telling a story through a mix of real people and models — and even with the models, the question is always the same. What’s your story? How does Nick Graham fit into that? 

Role: Creative direction, styling, content creation — concept through channel. Photography by Helen Cris

Location: Artemida, Greece